TIBCO- The independent brewer's coffee.
A project dear to my heart, where I created and worked on the brand story around a young fascinating brewing company who thought that good coffee should taste good and not expensive.
*Social media management and content creation*
Created and produced content ranging from 2D animations to story-format quizzes and polls, videos and product shoot to daily management of content creation and engagement.
Shot and edited this video to bring out the brand's vision statement. Truly inspired by "Blue Bottle Coffee" design and visual aesthetic, this brand wanted the city to have clean cup of arabica which doesn't burn a hole in the customer's pocket.
Listen to video to see how they started.
The brand being young in the market, we wanted to resonate with an age group of 18-30 year olds as the major half of coffee consumers in the city. Sketched and visualised 2D animations and stop motion videos when small-length videos were the real hype. Keeping the design language and production cost at minimal, I focused on creating details from the brand: the coffee, warm bakes and savoury and the look-and-feel of modern QSR architecture of the shop.
